Poznań Convention Bureau at EIBTM 2014
The city of Poznań took part in EIBTM in Barcelona, appearing as part of the national stand organized by Poland Convention Bureau POT. The capital of the Wielkopolska region was represented by Poznań Convention Bureau and Poznań International Fair.
EIBTM in Barcelona is a renown trade fair event dedicated to business tourism. This is one of the two largest events of this kind in Europe. The other is the IMEX in Frankfurt in May.
The national stand at EIBTM Barcelona
Poznań’s participation in this year’s fair was a unique opportunity to promote the city, and to present this destination’s particular organizational potential. Poznań, mostly associated with the fair, definitely surprises event planners with its possibilities and its MICE-dedicated offer. The city’s compactness was much emphasized during the meetings, as was the convenient location of the most important conference and accommodation facilities. The airport’s near vicinity to the congress center is another point which cannot be stressed too strongly, making Poznań stand out among many of its European competitors.
The presence of many world renown schools and universities is considered another one of Poznań’s many strengths. It is in the activities of the universities and academic centers that the organizers see the first step in the efforts towards hosting the most prestigious conference and convention events.
The concrete collaboration plans and projects, the most remote of which date forward to 2021, are the crowning achievements of the series of meetings which took place during the EIBTM.